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Thread: Smal business SEO tips

  1. #1
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    Smal business SEO tips

    1. Add content regularly

    I regularly come across business people who are frustrated with the Internet as a medium for business. “Why does a defense attorney need twitter followers?” “I have to work on my actual business. Why should I waste time writing online?”

    The answer is this:

    Adding content increases online visibility. The more people who happen across your content, the more likely you are to make a conversion and gain a sale.”

    Sure, there are other considerations, but that’s the basic formula.

    What drives traffic? Content. Lots of relevant and engaging content. Make sure that your blog content is setup to guide people to your store or products so that they can convert into customers and generate revenue for your business.

    SEO Tip: Try and get everyone in your company to add content to your website on a regular basis. It could be relating the story of how you satisfied a customer’s need, it could be a story of how you had to drive across town to get some mushrooms for a special dinner (if you’re a caterer). Whatever. So long as you keep adding content.

    2. Personalize SEO content with Google Authorship

    By implementing Google authorship, you give a face to your content. That’s important for consumer trust. It’s not just another article by someone ‘out there‘ – it’s by Joe from “Joe’s Deli“, or Alice from “Alice’s Wheel balancing“. You get the picture.

    One of the most important factors in getting people to buy from your online store, is credibility. I am far more likely to buy from someone I feel I know, or know something about, than a faceless unknown business.

    To implement authorship:

    Create a Google+ account
    Link your Google+ profile to your content
    Authorship may take a while. Google is pretty slow on showing author information next to its results. Don’t hold your breath, but keep checking every week or so.

    3. Improve your online store’s technical SEO performance

    Do you know how fast your web pages are being served? Did you know that Page speed is an important factor in Google’s PageRank algorithm. Are your pages cached? Is your CSS compressed and aggregated? Are your JavaScript files compress and aggregated?

    If none of this means anything to you, then it is likely that you can improve your SEO performance by upgrading your performance related SEO. You will probably need to speak to someone with web development experience who also knows SEO.

    SEO Tip: Read this article entitled “Improve your SEO and compare the SEO of five leading SEO sites”

    SEO Tip 2: Don’t be seduced by promises of instant SEO magic. Subsequent to Google’s Panda and Penguin updates, businesses that use cheap, unethical SEO contractors are paying the price by disappearing from search results.

    4. Localize content for better SEO performance

    Google has started to favor local results over more general ones. To appear higher up in the SERPs (Search Engine Results Pages) for customers in your area, you have to make sure that your content has localization information.

    If the majority of your store’s sales come from a specific location (i.e. a town or county), then you’ll probably want to implement these three super SEO localization techniques:

    Target users in your area using Webmaster tools. Select the relevant option from “Site configuration >> Settings >> Geographic target“
    Use localized SEO keywords in your content. Instead of writing an SEO page heading like “Baking the best muffins“, you could write “Baking the best muffins in New York City“
    Add your business to Google maps
    Use “Location coordinates” META tags in your page content (This is slightly more technical, so you might need to get in touch with a good SEO consultant or firm to help you out)
    5. Implement regular SEO and ROI analysis

    SEO is nothing without the ability to monitor the results. Ensure that your website is integrated with Webmaster tools and Google analytics.

    Without analytics it is difficult to improve your store’s ROI (Return on Investment). Analytics will allow you to see precisely which content is driving traffic, what customers are doing on the site, and give insight into how you can maximize conversions and traffic going forward.

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    1. Start a Blog
    2. Create a Google My Business Account
    3. Start Building Backlinks
    4. Get Your Titles, Headers and Meta Description Tags in Order
    5. Ask Your Customers to Write Reviews

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    For small and local businesses direct marketing is most effective technique to be used. But as per the competition level in the market, we should also try to maximize our business area with the help of SEO strategies. Try to reach out relevant audience via Blogs and article submission and sharing.

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    Thanks for sharing the informative information in details.

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  7. #7
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    Quote Originally Posted by smashlos View Post
    1. Add content regularly

    I regularly come across business people who are frustrated with the Internet as a medium for business. “Why does a defense attorney need twitter followers?” “I have to work on my actual business. Why should I waste time writing online?”

    The answer is this:

    Adding content increases online visibility. The more people who happen across your content, the more likely you are to make a conversion and gain a sale.”

    Sure, there are other considerations, but that’s the basic formula.

    What drives traffic? Content. Lots of relevant and engaging content. Make sure that your blog content is setup to guide people to your store or products so that they can convert into customers and generate revenue for your business.

    SEO Tip: Try and get everyone in your company to add content to your website on a regular basis. It could be relating the story of how you satisfied a customer’s need, it could be a story of how you had to drive across town to get some mushrooms for a special dinner (if you’re a caterer). Whatever. So long as you keep adding content.

    2. Personalize SEO content with Google Authorship

    By implementing Google authorship, you give a face to your content. That’s important for consumer trust. It’s not just another article by someone ‘out there‘ – it’s by Joe from “Joe’s Deli“, or Alice from “Alice’s Wheel balancing“. You get the picture.

    One of the most important factors in getting people to buy from your online store, is credibility. I am far more likely to buy from someone I feel I know, or know something about, than a faceless unknown business.

    To implement authorship:

    Create a Google+ account
    Link your Google+ profile to your content
    Authorship may take a while. Google is pretty slow on showing author information next to its results. Don’t hold your breath, but keep checking every week or so.

    3. Improve your online store’s technical SEO performance

    Do you know how fast your web pages are being served? Did you know that Page speed is an important factor in Google’s PageRank algorithm. Are your pages cached? Is your CSS compressed and aggregated? Are your JavaScript files compress and aggregated?

    If none of this means anything to you, then it is likely that you can improve your SEO performance by upgrading your performance related SEO. You will probably need to speak to someone with web development experience who also knows SEO.

    SEO Tip: Read this article entitled “Improve your SEO and compare the SEO of five leading SEO sites”

    SEO Tip 2: Don’t be seduced by promises of instant SEO magic. Subsequent to Google’s Panda and Penguin updates, businesses that use cheap, unethical SEO contractors are paying the price by disappearing from search results.

    4. Localize content for better SEO performance

    Google has started to favor local results over more general ones. To appear higher up in the SERPs (Search Engine Results Pages) for customers in your area, you have to make sure that your content has localization information.

    If the majority of your store’s sales come from a specific location (i.e. a town or county), then you’ll probably want to implement these three super SEO localization techniques:

    Target users in your area using Webmaster tools. Select the relevant option from “Site configuration >> Settings >> Geographic target“
    Use localized SEO keywords in your content. Instead of writing an SEO page heading like “Baking the best muffins“, you could write “Baking the best muffins in New York City“
    Add your business to Google maps
    Use “Location coordinates” META tags in your page content (This is slightly more technical, so you might need to get in touch with a good SEO consultant or firm to help you out)
    5. Implement regular SEO and ROI analysis

    SEO is nothing without the ability to monitor the results. Ensure that your website is integrated with Webmaster tools and Google analytics.

    Without analytics it is difficult to improve your store’s ROI (Return on Investment). Analytics will allow you to see precisely which content is driving traffic, what customers are doing on the site, and give insight into how you can maximize conversions and traffic going forward.
    Thanks for the helpful tips, will definetly follow this tips.

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