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How Does Ad Rank Impact Cost-Per-Click?

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Thread: How Does Ad Rank Impact Cost-Per-Click?

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    How Does Ad Rank Impact Cost-Per-Click?

    Hello friends,

    How Does Ad Rank Impact Cost-Per-Click?

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    AdRank in AdWords has historically been calculated based on your Max CPC and Quality Score. The preceding figure illustrates how competing ads on Google are ranked in descending order of Ad Rank. The advertiser that has the highest product of maximum CPC bid and Quality Score wins the coveted top ad spot.

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    Generally speaking, the higher your Ad rank Score, the lower your cost per conversion. Remember, a high Ad Rank Score is Google's way of saying that your PPC ad meets your potential customers’ needs. The better you are at meeting the prospect’s needs, the less Google will charge you for the ad click

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    Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site’s Quality Score, and the Ad Extensions, which are now required. The higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP.

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    Ad Rank is the equivalent of the mysterious algorithm that ranks sites in Google's organic search results. The difference between Ad Rank and that algorithm is that Ad Rank determines where ads appear in the sponsored results as well as how much the advertiser pays when someone clicks the ad.
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