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Thread: How quality score is calculated?

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    How quality score is calculated?

    Hello friends,

    How quality score is calculated?

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    Quality Score as per Google's parameter of the quality and relevance of both your keywords and PPC ads. It is used to determine your Cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

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    Quality Score is calculated in real-time, every time your keyword matches a search query

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    Quality score works on Ads + Keywords + URL should be relevant in maximum space to gain good quality score.Its Calculated on Multiple factors in Adwords:

    CTR (Click through rate)
    Relevant keywords in ad content
    Negative Keywords to avoid specific brand searches
    landing page relevance

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    Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
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    The relevance of each keyword to its ad group.Quality Score is Google's rating of the quality and relevance of both your keywords. It is used to determine your cost per click and multiplied by your maximum bid to determine your ad rank in the ad auction process. Landing page quality and relevance.

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