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What is micro in GTM?

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Thread: What is micro in GTM?

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    it’s what follows when you accept that macros, not tags, are what make GTM the time- and effort-saver that it is. Sometimes macros make your tag setups a lot sleeker and leaner, since the flexibility that they introduce to tags greatly reduces the need to capture every single variation of tracking in its own, unique tag. Sometimes they open doors to data collection methods you didn’t think were possible with traditional, on-page tracking. And sometimes they’re just little helper functions, which make operating GTM so much easier.

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    GTM services can help you open new doors through demand generation, channel development, and more. In the near future, there will be GTM benefits aligned to the Microsoft Partner Network, so be on the lookout for updates coming soon.

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    Senior Member RH-Calvin's Avatar
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    The function is actually defined in gtm.js, which you load in the GTM container snippet. The macro function accepts a single parameter and returns something else. It appears that the parameter is a numeral value which refers to a certain macro that you've set up in GTM.
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