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Thread: Difference between floodlight and Google tag manager?

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    Difference between floodlight and Google tag manager?

    Difference between floodlight and Google tag manager?

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    Floodlight is a system Search Ads 360 and Campaign Manager use to track and report conversions. A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser's site.

    Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites.

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    Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags -- including conversion tracking, site analytics, remarketing, and more—with just a few clicks, and without needing to edit your website code.
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    Use Google Tag Manager to manage tags for Floodlight activities. Google Tag Manager makes it easy to maintain tags on your site. Instead of adding and updating tags directly on your site, you add and update them in Google Tag Manager. Google Tag Manager then outputs properly formatted tags on your site as needed.

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