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Thread: What is link equity in SEO..?

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    Link equity is refers to influence of links on a pages ability to rank for particular search queries.

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    Link equity is the concept of the influence of links on a pages ability to rank for particular search queries. Link equity takes into account things like relevance, authority and trust, link placement and accessibility, the positive value of relevant outbound links, and the like

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    Link equity, also commonly known as “link juice”, is a frequently used term to describe the way in which a link can pass authority from one page to another. Link equity can be passed along to a webpage from both internal links (links coming from the same website) and external links (links coming from another website).

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    In the SEO industry, link juice is also called “link equity”. Backlinks from websites with higher authority and relevance on a topic will generate more link juice and help a page rank better in the search engines. ... Link equity is the “value” of how a page's PageRank is transferred via each individual backlink.

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    Links, both internal on your site and external – those pointing from other sites to yours are what help search engines find and index your content. The distribution of links, particularly the quality of those linking to you and the volume is a significant search engine ranking factor. For example the bbc.co.uk linking to your site tells Google that a really influential web site is ‘voting’ for your content. Voting is a bit of an odd term to use here so it may be better to think of it that if another site feels that your content is of significance, and links to it, then that is a good reason why search engines should rank your site higher for terms relevant to that content.

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