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Thread: Link Popularity

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    Link Popularity

    Define Link Popularity.

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    Link popularity refers to the number of backlinks (incoming links) that point to a given website. In contrast to domain popularity, every backlink is counted separately. For example, in a blog about cars there are 10 different entries that have links to the website of a car dealer. In this case you would count a total of 10 backlinks. Link popularity used to be an important figure for search engines.

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    Link popularity refers to the number of backlinks (incoming links) that point to a given website. In contrast to domain popularity, every backlink is counted separately.

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    Definition
    A measure of the quantity and quality of sites that link to your site.

    Information
    Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site’s reputation. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links.

    Link popularity assumes that not all inbound links are equal. For example, an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page.

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